An Interview with Celia Reynolds of Sassy Chick's Boutique

January 24, 2018

An Interview with Celia Reynolds of Sassy Chick's Boutique

Celia Reynolds was born and raised in Perry ,Ga. The daughter of Ceaser & Hattie Gorman. Wife of Theron Reynolds,mother of six children (blended family). She has several sisters and brothers. As a child she would see her mother put outfits together, and not spend much at all. She was a budge-nista. Coming from a middle class income family of 8, they had what they needed, but they had to work hard to get their wants. Her parents taught her and her siblings to love God, work hard, and look good while doing it.

What was your motivation to start your own business?
After seeing my mother style herself, and others later in life ,then I knew what I wanted to do. I got joy putting different looks and patterns together. I have a fun, unique style ,and I am not afraid of change. I absolutely love color so I will try things that most won't.

Walk me through some of the first few steps you took to get to where you are today.

I started Sassy Chick's Boutique in January 2015. I had researched several online vendors ,and some local ,and non local vendors to stock my boutique. I knew that I wanted a custom tee line to express myself, and thought it would add a little edge to the boutique. About two years before I started it God gave me all these slogans for tee's. I would wake up in the middle of night and write it down. I held on to most of these Sassy slogans until God told me to release them. I had to register /safe gaurd my ideas. God spoke to me about timing and said everything has a designated date. I released the Sassy Tee's category in April of 2015. Since then I have helped several beauty salons come up with their own personal style ,slogans. I released the infamous "Slayville" tee line which my hairstylist /friend used them for his grand opening to express his super dope styles.

After having a baby with my husband in August 2015. I was going through a lot of anxiety about the weight that I had gained. I found it hard to be sexy for my self and husband because I hated the Spanx. God gave me the concept for Spanx Free clothing when I started wearing ponchos ,tunic tops, flowy maxi dresses ,and my fave African Skirts.

The "Spanx Free Collection" launched in the beginning of 2016. I have to say it is currently one of our best sellers. A lot of women love to look good but don't like to feel uncomfortable. With our collection you can let it all hang out and still look fabulous!

There are several categories to choose from our website. Including our amazing Curvy Girl Couture Collection /Sassy Plus Collection which caters to all plus sized beauties. Our clothing designers are mostly from U.S.A. and are true to size unless noted.

We also have a personal styling division that I started in 2016 that has allowed me to fit, style some of the hottest models, singers, actors and anyone else that is looking to be glamorized. Within this division we have helped a lot of promising talent that needed a helping hand.

My new collection will be released around Valentine's Day,and definitely Sassy! God has been speaking to me about branding. We have so much more in store. I am excited about our future and growth since I started. I am in the season of don't stop unless God stands in front of me mode. Our legacy is still being written.

What has been your biggest challenge so far?

When I first started Sassy Chick's Boutique I thought my friends ,family, etc. would be my first customers,but needless to say most of them did not and some still do not shop with me. This was very alarming for me at first and I often became bitter about it.

How did you overcome this challenge?

God freed me from myself. He said that it is not you, and I am all the support you need. I am proud to announce that my sales have not been touched by the lack of support.

A young person walks up asking your advice and only has a few minutes, what would be your best advice?

If i can give others advice about what to expect it would be to expect nothing ,but prepare for everything. Your family ,friends, partners do not make you. God is your successor and he will provide you with kingly connections. I would also say, finding good vendors to buy from...for my online boutique. I lost a lot of money ,had to change banking centers, cancel credit cards etc. ,and lord pray over all the connections I made. I am pretty satisfied with most of my vendors and constantly add to them monthly, but I have to try out their material ,quality etc before i put my brand behind it. My closest friends and I are Sassy Chick's Boutique first testers. If i like the quality then most time it will sell.

Being a boutique owner has gifted me into opening a mentoring, and for profit ministry called "I Can Again" and hair boutique called "Sassy Chick's Hair Boutique" I am also a radio talk show host at WCEG Talk Radio called Take A Stand and a weight loss consultant for a company that sells all natural products.

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An Interview with Celia Reynolds of Sassy Chick's Boutique

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